If you’re wondering what size your Pinterest pins should be, how to make them look great across devices, and which formats perform best, this guide will break it all down.

Why Pinterest Pin Size Matters

Pinterest prioritizes vertical images, and using the wrong size can cause your pin to be cropped, resized, or ignored altogether.

Properly sized pins take up more space in the Pinterest feed, making them more noticeable.
Pinterest favors a 2:3 aspect ratio to prevent awkward cropping.
Using the right size increases engagement, clicks, and traffic to your website.

Now, let’s get into the best Pinterest pin sizes and formats to maximize your reach.

Best Pinterest Pin Sizes for 2025

Here’s a quick summary of the most popular pinterest pin sizes. Once important thing to note: If you are using an AI image generator like Ideogram, you’ll want to select the 9:16 aspect ratio for your Pins. I’ve been using this for many months now and this size is working really well.

1. Standard Pin Size (Best for Most Content)

Recommended Size: 1000 x 1500 pixels
Aspect Ratio: 2:3
Why It Works: Pinterest recommends this size because it’s tall enough to stand out in the feed without getting cropped.

Best for:
Blog posts
Product pages
General Pinterest marketing

Pro Tip: Always keep your text near the center to avoid being cropped on different devices.

2. Long Pins (Best for Infographics & Step-by-Step Guides)

Recommended Size: 1000 x 2100 pixels
Aspect Ratio: 1:2.1
Why It Works: Longer pins can grab attention and show more details, but Pinterest may cut off extra length in some feeds.

Best for:
Infographics
Step-by-step guides
Tutorial-based content

Pro Tip: Make sure the most important information is within the top two-thirds so it’s always visible.

3. Square Pins

Recommended Size: 1000 x 1000 pixels
Aspect Ratio: 1:1
Why It Works: Square pins are easy to repurpose from Instagram, but they don’t stand out as much on Pinterest.

Best for:
Branding graphics
Instagram-style posts

Pro Tip: Use square pins only if necessary—Pinterest users scroll vertically, so longer pins perform better.

Quick side note: I’ve been seeing quite a few really simple square pins popping up on my Pinterest feed lately – like this example.

I’m guessing that some people are having success with this style, so please don’t rule out square pins! At some point, I’m sure I’ll try this myself.

4. Video Pins (Great for Engagement & Algorithm Boosts)

Recommended Size: 1080 x 1920 pixels (vertical)
Aspect Ratio: 9:16
Why It Works: Pinterest prioritizes video content because it boosts engagement and keeps users on the platform longer.

Best for:
Product demos
Behind-the-scenes content
Quick tutorials

Pro Tip: Keep videos short (6-15 seconds works best) and add text overlays for users who watch without sound.

5. Idea Pins (Perfect for Tutorials & Storytelling)

Recommended Size: 1080 x 1920 pixels
Aspect Ratio: 9:16
Why It Works: Idea Pins are Pinterest’s version of Stories, and in the past they were getting more organic reach than regular pins (currently not the case, but things may change again!)

Best for:
Step-by-step tutorials
Storytelling-style content
Behind-the-scenes peeks

Pro Tip: Idea Pins don’t include outbound links, so use them to build engagement and grow followers. They definitely aren’t as popular as they were a few years ago, so if you do decide to create idea pins, don’t spend a lot of time on them – just test the waters.

Which Pinterest Pin Format Works Best?

Pinterest supports several pin formats, but some work better than others when it comes to engagement.

Best Performing Formats:

Static Image Pins – Classic pins with text overlays (1000×1500 px)
Video Pins – Short, engaging clips with a strong call-to-action
Idea Pins – Multi-page, story-like content for building engagement

Avoid These Formats:

Horizontal Pins – They get buried in the feed and don’t perform well
Super Long Pins (Over 2100 px) – They may get cut off in some feeds
Low-Resolution Pins – Blurry images look unprofessional and hurt engagement

How to Create Pinterest Pins That Get Clicks & Saves

1. Use High-Quality Images

Blurry, pixelated, or cluttered pins won’t get engagement. Stick to crisp, clear, high-resolution images.

2. Add Text Overlays That Are Easy to Read

• Use bold, readable fonts that stand out
• Make sure text is large enough to read on mobile
• Avoid script fonts that are hard to read

3. Include a Call-to-Action (CTA)

• “Click to Read”
• “Save This for Later”
• “Try This Now”
• “Get the Free Guide”

A strong CTA increases click-through rates and saves.

4. Optimize for Pinterest SEO

• Use keyword-rich pin titles & descriptions
• Add alt text for accessibility and search ranking
• Pin to SEO-optimized boards for better visibility

5. Maintain a Consistent Brand Look

Use branded colors, fonts, and templates so your pins are instantly recognizable.

Final Thoughts: The Best Pinterest Pin Sizes & Formats

If you want maximum engagement on Pinterest, stick to these best-performing pin sizes:

Standard Pin (1000 x 1500 px) – Best for most content
Long Pin (1000 x 2100 px) – Best for infographics & guides
Video Pins (1080 x 1920 px) – Best for engagement
Idea Pins (1080 x 1920 px) – Best for storytelling & tutorials

The most important takeaway? Pinterest favors visually appealing, high-quality, and SEO-optimized pins.

Now it’s your turn!

What pin size and format have you found most successful? Let me know in the comments!