Pinterest is a visual search engine, and if your pins don’t stand out, they’ll get lost in the feed. One of the biggest factors in getting clicks, saves, and shares is using the right Pinterest pin size and format.
If you’re wondering what size your Pinterest pins should be, how to make them look great across devices, and which formats perform best, this guide will break it all down.
Why Pinterest Pin Size Matters
Pinterest prioritizes vertical images, and using the wrong size can cause your pin to be cropped, resized, or ignored altogether.
✅ Properly sized pins take up more space in the Pinterest feed, making them more noticeable.
✅ Pinterest favors a 2:3 aspect ratio to prevent awkward cropping.
✅ Using the right size increases engagement, clicks, and traffic to your website.
Now, let’s get into the best Pinterest pin sizes and formats to maximize your reach.
Best Pinterest Pin Sizes for 2025
Here’s a quick summary of the most popular pinterest pin sizes. Once important thing to note: If you are using an AI image generator like Ideogram, you’ll want to select the 9:16 aspect ratio for your Pins. I’ve been using this for many months now and this size is working really well.
1. Standard Pin Size (Best for Most Content)
📌 Recommended Size: 1000 x 1500 pixels
📌 Aspect Ratio: 2:3
📌 Why It Works: Pinterest recommends this size because it’s tall enough to stand out in the feed without getting cropped.
Best for:
✔ Blog posts
✔ Product pages
✔ General Pinterest marketing
💡 Pro Tip: Always keep your text near the center to avoid being cropped on different devices.
2. Long Pins (Best for Infographics & Step-by-Step Guides)
📌 Recommended Size: 1000 x 2100 pixels
📌 Aspect Ratio: 1:2.1
📌 Why It Works: Longer pins can grab attention and show more details, but Pinterest may cut off extra length in some feeds.
Best for:
✔ Infographics
✔ Step-by-step guides
✔ Tutorial-based content
💡 Pro Tip: Make sure the most important information is within the top two-thirds so it’s always visible.
3. Square Pins
📌 Recommended Size: 1000 x 1000 pixels
📌 Aspect Ratio: 1:1
📌 Why It Works: Square pins are easy to repurpose from Instagram, but they don’t stand out as much on Pinterest.
Best for:
✔ Branding graphics
✔ Instagram-style posts
Pro Tip: Use square pins only if necessary—Pinterest users scroll vertically, so longer pins perform better.
Quick side note: I’ve been seeing quite a few really simple square pins popping up on my Pinterest feed lately – like this example.
I’m guessing that some people are having success with this style, so please don’t rule out square pins! At some point, I’m sure I’ll try this myself.
4. Video Pins (Great for Engagement & Algorithm Boosts)
📌 Recommended Size: 1080 x 1920 pixels (vertical)
📌 Aspect Ratio: 9:16
📌 Why It Works: Pinterest prioritizes video content because it boosts engagement and keeps users on the platform longer.
Best for:
✔ Product demos
✔ Behind-the-scenes content
✔ Quick tutorials
Pro Tip: Keep videos short (6-15 seconds works best) and add text overlays for users who watch without sound.
5. Idea Pins (Perfect for Tutorials & Storytelling)
📌 Recommended Size: 1080 x 1920 pixels
📌 Aspect Ratio: 9:16
📌 Why It Works: Idea Pins are Pinterest’s version of Stories, and in the past they were getting more organic reach than regular pins (currently not the case, but things may change again!)
Best for:
✔ Step-by-step tutorials
✔ Storytelling-style content
✔ Behind-the-scenes peeks
Pro Tip: Idea Pins don’t include outbound links, so use them to build engagement and grow followers. They definitely aren’t as popular as they were a few years ago, so if you do decide to create idea pins, don’t spend a lot of time on them – just test the waters.
Which Pinterest Pin Format Works Best?
Pinterest supports several pin formats, but some work better than others when it comes to engagement.
✅ Best Performing Formats:
✔ Static Image Pins – Classic pins with text overlays (1000×1500 px)
✔ Video Pins – Short, engaging clips with a strong call-to-action
✔ Idea Pins – Multi-page, story-like content for building engagement
🚫 Avoid These Formats:
❌ Horizontal Pins – They get buried in the feed and don’t perform well
❌ Super Long Pins (Over 2100 px) – They may get cut off in some feeds
❌ Low-Resolution Pins – Blurry images look unprofessional and hurt engagement
How to Create Pinterest Pins That Get Clicks & Saves
1. Use High-Quality Images
Blurry, pixelated, or cluttered pins won’t get engagement. Stick to crisp, clear, high-resolution images.
2. Add Text Overlays That Are Easy to Read
- Use bold, readable fonts that stand out
- Make sure text is large enough to read on mobile
- Avoid script fonts that are hard to read
3. Include a Call-to-Action (CTA)
- “Click to Read”
- “Save This for Later”
- “Try This Now”
- “Get the Free Guide”
A strong CTA increases click-through rates and saves.
4. Optimize for Pinterest SEO
- Use keyword-rich pin titles & descriptions
- Add alt text for accessibility and search ranking
- Pin to SEO-optimized boards for better visibility
5. Maintain a Consistent Brand Look
Use branded colors, fonts, and templates so your pins are instantly recognizable.
Final Thoughts: The Best Pinterest Pin Sizes & Formats
If you want maximum engagement on Pinterest, stick to these best-performing pin sizes:
✔ Standard Pin (1000 x 1500 px) – Best for most content
✔ Long Pin (1000 x 2100 px) – Best for infographics & guides
✔ Video Pins (1080 x 1920 px) – Best for engagement
✔ Idea Pins (1080 x 1920 px) – Best for storytelling & tutorials
The most important takeaway? Pinterest favors visually appealing, high-quality, and SEO-optimized pins.
Now it’s your turn!
What pin size and format have you found most successful? Let me know in the comments!
